As a new electronic product, e-cigarette is running about wildly like a runaway horse in the traditional cigarette market. For many years, due to the increase of tax rate in many countries, the smoking ban in public places and the attention to health, the sales volume of traditional cigarettes has been impacted severely, but meanwhile, the e-cigarette bucks the trend for rising sharply. According to the statistics, in 2006, only thousands of people used electronic cigarette, but in 2013, abut 2.5 million people used it. This rising momentum has enabled the e-cigarette manufacturers to see hope and attracted more and more e-cigarette agents, so the number of large or small competing companies is on the increase.
Chance for electronic cigarette consumption rise
The smoking ban in developed countries becomes more and more strict, which leads to the constant decline of sales volume of traditional cigarettes. Data show that the sales volume of traditional cigarettes in UK has fallen by 20%, and the sales volume of traditional cigarettes in US is decreasing by 2%-3% per year. however, in recent three years, the salves volume of e-cigarettes have doubled every year. Up to the middle of 2012, the annual sales of e-cigarettes in Britain market reached 0.15 billion pounds, and the annual sales of e-cigarettes in American market reached 0.52 billion dollars. Based on the data of UK and US, about more than 1 million smokers often consume e-cigarette products in US and all EU members. Besides, more and more consumers begin to select or try e-cigarette in Canada, etc. No matter for smoking cessation or for replacement of traditional cigarettes, e-cigarette has a huge space for growth. Currently, the sales of e-cigarettes mainly focus on US, and if the markets in Europe, China and other regions are opened, the sales of e-cigarette will achieve a further increase.
Reasons for choosing e-cigarette: quit smoking or replace tobacco products
The reasons for the consumers to favor e-cigarette mainly include smoking cessation, substitute for traditional cigarettes, product novelty, low price, etc.
With the implementation of many national smoking-control bills, many smokers cannot take the traditional cigarettes freely, so they have to choose other substitutes. As an electronic product with the similar shape and taste as the ordinary traditional cigarettes, electronic cigarette has become the preferred choice. In addition, e-cigarette reduces lots of chemical substances which are harmful to human body, which allows the consumers to reduce the harm to body while enjoying the cigarette. What’s more, in fact, those who take e-cigarette inhale vapor containing a little bit of nicotine, which means e-cigarette can be used indoors. Some smokers use e-cigarette as the product assisting in smoking cessation. For example, among the crowd who have quit smoking in UK, 48% people said that e-cigarette did help them quit smoking. Some consumers select e-cigarette because of its obvious price advantage. With the strict smoking ban, the tax rate of tobacco is increased obviously, which leads to the much higher price of tobacco than e-cigarette. e-cigarette began to be popular in US, which is always regarded as the guide of trend, so it is predicted that e-cigarette will be well-received as a fashionable commodity.
The implementation of smoking ban provides a chance for the development of e-cigarette, and its own advantage also promotes the development of electronic cigarette, which paves a path forward for all e-cigarette manufacturers. As an e-cigarette manufacturer in Shenzhen, a gathering place for e-cigarettes, DOVPO is making steady process in this path.