Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

London (PRWEB) October 16, 2013

Electronics and electrics are already used in packaging, from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. Electronic medication packs record how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology – printed electronics – often used with other conventional electronics – can make new packaging and product features feasible. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising – progressing way beyond static print – and dramatically better consumer propositions.

This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to $ 1.45 billion within 10 years. The electronic packaging (e-packaging) market will remain primarily in consumer packaged goods (CPG) reaching 14.5 billion units that have electronic functionality within a decade.

E-packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands. It addresses the ageing population’s consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.

Main drivers of the rapid growth

The rapid growth will be driven by trials now being carried out by leading CPG companies and the rapid technical developments emanating for over 3000 organisations, half of them academic, that are currently working on printed and potentially printed electronics.

The six main factors driving the rapid growth of electronic smart packaging are:

-Ageing population

-Consumers are more demanding

-Consumers are more wealthy

-Changing lifestyles

-Tougher legislation

-Concern about crime and the new terrorism

There will also be growth from existing applications such as talking pizza boxes, winking logos on multipacks of biscuits and bottles of rum, compliance monitoring blisterpacks in drug trials, prompting plastic bottles of drugs that prompt the user, testers on batteries and reprogrammable decoration on mobile phones. However, IDTechEx’s projected adoption only represents a few percent of CPG packages being fitted with these devices in 2024.

There are still many challenges to be addressed, including creating sustainable e-packaging products rather than one-off projects. Cost and lack of integrators and complete product designers are current limitations.

All of these trends, including detailed ten year forecasts, are covered in this IDTechEx report “Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024″. The report reveals many ways in which brands can create a sharp increase in market share, customer satisfaction and profitability. It covers case studies of successes and failures and why.

To gain very high volume, and therefore lowest costs, by selling across all industries, basic hardware platforms such as the very low cost talking label must be developed. These are discussed. The detailed market forecasts, statistics for associated industries, pros and cons, technology choices and lessons of success and failure provide a lucid, compact analysis for the busy executive. There is much for both non-technical and technical readers.

Forecasts are given in terms of number of units and total market value for each of the following:

-Winking and decal refers to labels that wink an image on and off and reprogrammable decoration on mobile phones etc

-Scrolling and page turn refers to text and graphics accessed by scrolling or page turning

-Audio and timer refers to voice, music or alert sounds including those produced by timers or sensors

-Status refers to visible indication of status as with the tester on a battery case and an indication of how much is left in an aerosol can

-Other CPG

-EAS (electronic article surveillance)

-RFID drugs, postal, retail cases

-RFID retail primary packs/item level

-The impact of NFC on packaging

Who Should Buy

The report is vital for those operating in the following roles:

-Chief Executives

-Brand Managers

-Marketing and Business Planning Managers

-Packaging Executives

-Creative brand-facing media staff in fast moving consumer goods companies

-Printed and hybrid electronics device providers – materials, manufacturing, components, integrators

The report is important for printers, packaging converters, label makers, electronics companies and those supplying electronic inks, paper and film. It will inspire those interested in the technology, marketing, investment, legal, regulatory, environmental and other issues. There are over 40 profiles of developers and suppliers of this “e-packaging” technology.


1.1. Benchmarking validation of figures

1.2. Market sub sectors merge

1.2.1. EAS and RFID

1.2.2. NFC in Smart Packaging

1.3. Reasons for the slow start

1.3.1. Unbalanced supply chain

1.3.2. Many examples of e-packaging

1.3.3. Little market pull

1.3.4. Tipping point

1.3.5. P&G and printed electronics

1.3.6. Using more of the human senses and in a better way

1.3.7. Reusable electronic packaging

1.3.8. Major adoption is certain now

1.3.9. The forthcoming e-Label

1.3.10. Technology push

1.4. Market drivers

1.4.1. Two routes for e-packaging

1.4.2. Price sensitivity

1.4.3. Basic hardware platforms are essential to achieve volume

1.5. New components and creative design

1.5.1. New design paradigms

1.5.2. Electronic graphic design

1.5.3. Diageo needs

1.6. Emerging Technologies, Business Drivers and Insights

1.6.1. Displays

1.6.2. Power

1.6.3. Other components: Logic, sensors, conductive ink

1.7. Market Background


2.1. Types of packaging

2.1.1. Demographic timebomb

2.2. Why progress is now much faster

2.2.1. Using the nine human senses

2.2.2. AstraZeneca Diprivan chipless RFID

2.3. Why basic hardware platforms are essential

2.3.1. Argument for printing standard circuits

2.3.2. Touch and hearing

2.3.3. Smell

2.4. Why e-packaging has been slow to appear

2.4.1. Inadequate market research

2.4.2. Lack of market pull

2.4.3. Wrong priorities by developers – engineering led design

2.4.4. Inadequate cost reduction

2.4.5. Odd inventions not economy of scale/hardware platforms

2.4.6. Failure to solve technical problems

2.4.7. Legal constraints

2.4.8. Lessons from brand enhancement of cars using printed electronics


3.1. Safety

3.2. Security and reducing crime

3.3. Uniqueness/ product differentiation

3.4. Convenience

3.5. Leveraging the brand with extra functions, brand enhancement

3.6. Merchandising and increasing sales

3.6.1. Attracting attention

3.6.2. Rewards

3.7. Entertainment

3.7.1. Touchcode

3.8. Error Prevention

3.9. Environmental aspects of disposal

3.10. Environmental quality control within the package

3.11. Quality Assurance

3.12. Consumer feedback

3.13. Removing tedious procedures

3.14. Cost reduction, efficiency and automated data collection


4.1. Printed electronics products from Toppan Forms

4.2. Solar bags

4.3. Smart substrates

4.4. Transparent and invisible electronics

4.5. Tightly rollable electronics

4.5.1. Fault tolerant electronics

4.6. Stretchable and morphing electronics

4.7. Edible electronics

4.8. Electronics as art

4.9. Origami electronics

4.10. The package becomes the delivery mechanism

4.11. Electronic release, dispensing and consumer information


5.1. Winking image label

5.2. Talking label

5.3. Recording talking label

5.4. Scrolling text label

5.5. Timer

5.6. Self adjusting use by date

5.7. Other sensing electronics

5.8. Moving color picture label

5.9. Drug and cosmetic delivery system

5.10. Ultra low cost printed RFID/EAS label


6.1. Coming down market

6.2. T-Ink and all the senses


7.1. Examples of e-packaging and related uses with human interface

7.1.1. Printed electronics magazine cover – Blue Spark, NTERA, CalPoly, SiCal, Canvas and Ricoh

7.1.2. Printed electronic greeting cards – Tigerprint, PragmatIC, and Novalia

7.1.3. Cigarettes scrolling display – Kent

7.1.4. Talking pill compliance kit – MeadWestvaco

7.1.5. Monochrome reprogrammable phone decoration – Hitachi

7.1.6. Color reprogrammable phone decoration – Hewlett Packard and Kent Display

7.1.7. Rum winking segments – Coyopa

7.1.8. Talking pizza boxes – National Football League and Mangia Media

7.1.9. Batteries with integral battery tester – Duracell

7.1.10. Point of sale Material – News Corporation and T-Ink

7.1.11. Place mats – McDonalds

7.1.12. Animation and sound – Westpoint Stevens

7.1.13. Board games become animated – Hasbro and Character Visions

7.1.14. Interactive tablecloth – Hallmark

7.1.15. Compliance monitoring blisterpack – National Institutes of Health/Fisher Scientific

7.1.16. Compliance monitoring blisterpack laminate – Novartis/Compliers Group/DCM

7.1.17. Smart blisterpack dispenser – Bang & Olufsen Medicom

7.1.18. Winking sign – ACREO

7.1.19. Compliance monitoring plastic bottle – Aardex

7.1.20. Talking medicine – CVS and other US pharmacies

7.1.21. Talking prizes – Coca-Cola

7.1.22. Beer package game – VTT Technology

7.1.23. Electronic cosmetic pack – Procter and Gamble

7.1.24. Cookie heater pack – T-Ink

7.1.25. Sata Airlines – Ynvisible

7.2. Examples of e-packaging without human interface

7.2.1. Time temperature label – Findus Bioett

7.2.2. Anti-theft – Wal-Mart/Tyco ADT

7.2.3. Time temperature recorders – Healthcare shippers/KSW Microtec

7.2.4. Fly seeking spray – Reckitt Benkiser

7.2.5. RFID for tracking – Tesco & Metro/Alien Technology

7.2.6. Blisterpack with electronic feedback buttons – Kuopio University Hospital

7.2.7. Trizivir – AstraZeneca

7.2.8. Oxycontin – Purdue Pharma

7.2.9. Viagra – Pfizer

7.2.10. Theft detection – Swedish Postal Service and Deutsche Post

7.2.11. Blood – Massachusetts General Hospital

7.2.12. Real time locating systems – Jackson Healthcare Hospitals/Awarepoint


8.1. Challenges of traditional components

8.2. Printed and potentially printed electronics

8.2.1. Successes so far

8.2.2. Materials employed

8.2.3. Printing technology employed

8.2.4. Multiple film then components printed on top of each other

8.3. Paper vs plastic substrates vs direct printing onto packaging

8.3.1. Paper vs plastic substrates

8.3.2. Electronic displays that can be printed on any surface

8.4. Transistors and memory inorganic

8.4.1. Nanosilicon ink

8.4.2. Zinc oxide based ink

8.5. Transistors and memory organic

8.6. Displays

8.6.1. Electrophoretic

8.6.2. Thermochromic

8.6.3. Electrochromic

8.6.4. Printed LCD

8.6.5. OLED

8.6.6. Electrowetting

8.7. Energy harvesting for packaging

8.7.1. Photovoltaics

8.7.2. Other

8.8. Batteries

8.8.1. Single use laminar batteries

8.8.2. Rechargeable laminar batteries

8.8.3. New shapes – laminar and flexible batteries

8.9. Transparent batteries and photovoltaics – NEC, Waseda University, AIST

8.10. Other important flexible components now available

8.10.1. Capacitors and supercapacitors

8.10.2. Applications for supercapacitors

8.10.3. Resistors

8.10.4. Conductive patterns for antennas, identification, keyboards etc.

8.10.5. Programming at manufacturer, purchaser or end user

8.11. New types of component – thin and flexible

8.11.1. Memristors

8.11.2. Metamaterials

8.11.3. Thin film lasers, supercabatteries, fuel cells


9.1. NFC background

9.1.1. 2010 Turning Point

9.1.2. The biggest but least used RFID network today

9.1.3. Beyond payments and transit

9.2. Key adoption factors

9.2.1. Technologies to address challenges

9.3. Conclusions: NFC in Packaging


10.1. ACREO, Sweden

10.2. BASF, Germany

10.3. Blue Spark Technologies, USA

10.4. Canatu, Finland

10.5. CapXX, Australia

10.6. Cymbet, USA

10.7. E-Ink

10.8. Enfucell, Finland

10.9. Excellatron, USA

10.10. Fraunhofer Institute for Electronic Nano Systems (ENAS), Germany

10.11. Front Edge Technology, USA

10.12. Holst Centre, Netherlands

10.13. Infinite Power Solutions USA

10.14. Infratab, USA

10.15. Institute of Bioengineering and Nanotechnology (A*Star), Singapore

10.16. ISORG, France

10.17. Kovio, USA

10.18. Massachusetts Institute of Technology USA

10.19. MWV, USA

10.20. NEC, Japan

10.21. New University of Lisbon, Portugal

10.22. Novalia, UK

10.23. Plastic Logic, UK

10.24. PolyIC, Germany

10.25. PragmatIC Printing, UK

10.26. Printechnologics, Germany

10.27. PST Sensor, South Africa

10.28. Solarmer, USA

10.29. Soligie, USA

10.30. Thin Film Electronics, Norway

10.31. T-Ink

10.32. VTT, Finland

11. MARKET FORECASTS 2014-2024

11.1. How printed electronics is being applied

11.2. Surprisingly poor progress with low cost electronics so far

11.3. Ultimate market potential

11.4. E-packaging market 2014-2024

11.5. Beyond brand enhancement

11.6. Printed electronics market

11.7. battery market for small devices

11.8. Printed electronics needs new design rules

11.9. The emerging value chain is unbalanced

Read the full report:

Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

For more information:

Sarah Smith

Research Advisor at


Tel: +44 208 816 85 48


E Cigarette

<img alt="e cigarette mods” src=”” width=”160″ />
by Internet Archive Book Images

What’s an E Cigarette basically?

E Cigarettes, popularly known as electronic cigarette are a device that will let you smoke without actually inhaling the so called ‘smoke’. Recent technology has allowed manufacturers to produce smaller and smaller gadgets. In 2003, a Chinese pharmaceutical worker named Hon Lik developed the first practical e-cig. Based on an idea conceptualized almost forty years earlier, the electronic cigarettes are a great alternative for smokers who wish to pursue a safer vice. To use e-cigarettes, the user simply inhales through the mouthpiece and an internal sensor automatically triggers the atomizer (heating coil), which warms enough to vaporize a solution contained in a small capsule within the mouthpiece. Since nothing needs to be burned, no lighter is required to operate an e-cig.

These are re-usable…


While it is true that some varieties of the E Cigarettes look just like a cigarette, most tend to look more like a ballpoint pen. Electronic cigarettes typically are of the reusable type with replaceable cartridges, but there are disposable varieties available as well. The smoker is still getting a dose of nicotine with the vaporized solution, but without the other incredibly harmful ingredients found in regular cigarettes. The known carcinogens in regular tobacco cigarettes such as tar, formaldehyde, isoprene, lead, vinyl chloride, and approximately seventy other types of known cancer causing agents are not found in an E Cigarette.

What does an E Cigarette look like?

Electric cigarettes usually look like elongated tubes. Some are designed to resemble real smoking products while others are designed to resemble pens. Colors will also vary from one producer to another. If you have decided to try electric cigarettes, the best start would be to search for more dealers before you decide which one will fit best for your style. The pen-like ones offer an even bigger and unexpected advantage. These are perfect if you want to disguise your ‘activity’ at the office. Some electric cigarettes are reusable containing replaceable or refillable parts. These are more common but there are also disposable electric cigarettes which are developed only for single use.

You will love them in Menthol and Strawberry flavours…

Surprisingly, some surveys show that the most requested flavors are those of menthol and strawberries. Flavors may vary from one producer to another but they usually range from traditional tobacco to menthol, chocolate, cherry, apple or strawberry. They also come in different quantities making the products suitable for both men and women.

It is usually recommended to have at least two batteries; one to use and one that can be on charge in readiness when the first battery stops working and requires charging. The batteries usually last on average for approx 200 puffs before needing to be recharged. When it needs recharging, the battery tip will flash. If you continue to draw on the e cig after the tip has flashed, it will eventually stop lighting up altogether which means that the battery is flat.

To know more about an E Cigarette, visit 


Get all the exciting information about Electronic Cigarette and find SMOKEFREE kits and accessories at

More <a href="”>E Cigarette mods Articles

UPDATED: FTC approves Reynolds-Lorillard deal

UPDATED: FTC approves Reynolds-Lorillard deal
Reynolds American Inc.'s plans to divest four traditional and one electronic cigarette brands proved enough to narrowly win Federal Trade Commission approval of its $ 27.4 billion megadeal for Triad rival Lorillard Inc. The commission, by a 3-2 vote …
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Hazy trend
Supporters see e-cigarettes as a godsend for people trying to reduce or quit smoking, which kills 480,000 Americans a year, according to the Centers for Disease Control and Prevention. But the trend concerns some … Two-thirds of sales are online, but …
Read more on San Angelo Standard Times

House Advances ECigarette Ban for Minors
Martin said Logic only sells e-cigarettes in menthol and tobacco flavors. He also said e-cigarette companies need to take more responsibility to ensure that minors can't buy e-cigs on the internet, adding that Logic verifies online buyers' age by …
Read more on <a target="_blank" rel="nofollow" href="”>Texas Tribune

Freedom Laser Therapy Founder Craig Nabat Applauds Billionaire Adventurer Richard Bransons Triumph of Quitting- Offers $10K in Smoking Cessation Product to His Employees

<img style="float:left;margin: 0 20px 10px 0" src="” />
Los Angeles, CA (PRWEB) March 31, 2014

Richard Branson proves that sometimes being a quitter can be a good thing. A post from the Biography Channel on, “Richard Branson Biography”, gives insight into Branson’s life having left school at 16 to publish a student magazine and begin his Virgin business. Since then Branson has pushed the envelope in almost every conceivable manner- having grown a business empire encompassing hundreds of companies doing business in some 30 countries, according to Entrepreneur Magazine’s Website posting, “Richard Branson”, has also attempted numerous world records crossings of both air and sea, and set up humanitarian efforts around the globe and now is even traveling into space. On a personal note, along the way Sir Richard has himself been driven to quit smoking.In an personal commendation of a nicotine free method for quitting smoking, Branson has paid homage to anti-smoking authority Allen Carr (now deceased) in a video, posted on youtube on Feb 27, 2010, for helping people stop smoking, having set yet another example for the world to follow. Carr agreed with Freedom Laser Therapy’s long standing belief, as seen in his uploaded video form the Richard and Judy Show (UK) on Apr 26, 2007, that using nicotine to quit smoking is only prolonging the addiction. Similarly, Freedom’s new home use program, the Freedom Quit Smoking System also uses psychological common sense, the crux of Carr’s efforts as part of its methods to help free users from the clutches of nicotine addiction.

Although Branson and Virgin are now supporters of the usage of e-cigs, another deliver device of nicotine, they have still shown great strides in the battle against smoking. As Branson states on his website, “World No Tobacco Day”, “We were the first airline to ban cigarettes many years ago, against a wail of protests from the industry. We didn’t stop there and soon became the first train company to ban smoking. It definitely helped thousands of our staff to give up smoking and thousands of other people too.”

Freedom Laser Therapy salutes Sir Richard Branson for the following: his personal stand on smoking, his belief in the usage of a nicotine free method of quitting, Virgin’s support of the World Health Organization’s “World No Tobacco Day” (May 31st 2014) and Branson’s efforts to help free smokers from the clutches of nicotine addiction.

Freedom founder Craig Nabat says, “Personally, I admire Virgin’s commitment to freeing the world from the harmful effects of smoking and because of this, we’re offering to give $ 10,000 worth of the new home use Freedom Quit Smoking System to the Virgin Group at no cost to them, as a convenient and economical treatment option to help their employees who have the desire to quit.”

About Freedom Laser Therapy

Freedom Laser Therapy Inc. is an established Los Angeles-based nicotine addiction clinic that has helped change the lives of thousands of smokers. After years of research and development, the company has launched the innovative Freedom Quit Smoking System —highlighted by its convenient at-home usage and requiring only 10 days to quit smoking—to help Americans across the country quit this deadly habit and promote healthier lifestyles. April 2014, marks the beginning of the Freedom Corporation Smoking Cessation program nationwide launch.